are small, start up companies that market themselves solely via social networking. However, this is a self-limiting strategy: even if you reach every single person on that network, you’re still missing out on a large number of potential customers who never log on. Keep your perspective. Social networking might not eat into your budget, but it does take time. Realize that at best, social networking can significantly augment and enhance your marketing and promotional efforts — but it will never wholly replace it!
Written by Susan A. Friedmann,CSP, TheNichePreneur(TM)? Coach, Lake Placid, NY, internationally recognized niche marketing expert working with service professionals and small business owners to increase their target marketing potential.Claim your free copy at http://www.richesinniches.com
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